In the market for some new lingerie? We encourage you to skip the male-owned Victoria’s Secret this time, and opt for one of these women-owned brands that are making a positive impact on the world and have respectable values and business practices. We love the missions and goals of these female-founded lingerie brands, many of them focusing on sustainability & environmental impact, and also inclusivity for all women or lingerie-wearing people! These women-owned lingerie brands are paving the way for women in business while celebrating beauty, femininity, inclusivity, and empowerment.
About the Brand: Sensuous, natural and just a little bit naughty, Only Hearts is ethically manufactured in New York City using local, deadstock, organic, recycled, and certified made in green textiles, keeping our footprint gentle and light.
About the Brand: Inspired by endless romance, decadent sensuality, and intoxicating femininity, Anya Lust is a lingerie dreamland, created for free-spirited women. Anya Lust is your new luxury lingerie destination, featuring over 30 coveted designers from around the world, plus their own in-house collection & virtual stylist at your service. They’re based in New York City, and ship worldwide.
About the Brand: Delicate pieces made from the luxurious Italian fabrics to create effortlessly chic lingerie. They design collections meant to work interchangeably with their pieces from the past or those yet to come. There is a flow and timelessness to everything they do.
About the Brand: Designed by women, for women. All pieces are globally sourced and ethically made. Blush empowers women to find self-love, strength & sensuality by providing fashionable, affordable lingerie without compromising on fit or quality. Blush believes everyone should feel beautiful, sexy & confident; no matter their shape, size or beliefs, everyone deserves refined, high-quality, affordable lingerie.
About the Brand: Cheek Boss was built on the idea that representation, inclusivity, and body positivity matters in both fashion & media. Their goal is to create a positive and safe community for customers where they feel respected, represented, and heard. From designing & perfecting an inclusive range of sizes (XS to 4XL), to using unretouched images of a diverse group of models, they actively engage with their community of customers to continue building the brand they want! Cheek Boss has worked hard to create undies that fit most body types. Their undies are extremely comfortable and light weight. Every pair is completely seamless and so buttery soft that you may forget you’re wearing them!
About the Brand: CUUP is on a mission to redefine the way women look and feel in their underwear. They threw out the century-old bra sizing system and made their measurements on real bodies. The result is a collection of iconically unlined bras designed to accentuate, not alter, the female form. Cuup proudly offers 40 sizes – A to H – designed to fit women’s differences – and they’re just getting started.
About the Brand: Founded in 2010 by Destiney Bleu, d.bleu.dazzled specializes in custom crystallized hosiery, lingerie, swim, athleisure and performance wear. Ms. Bleu aims to bridge the stage to the street and wants everyone she dazzles to look AND feel like a superstar. The dazzle is a favorite amongst Hollywood “it” girls like Beyoncé, Rihanna, Lady Gaga, J.Lo, Meg Thee Stallion, Lizzo and beyond. Destiney is the go-to designer amongst stylists and performers because of their signature skin-tone matching and the quality and longevity that her designs provide.
About the Brand: A curated collection of everyday, contemporary designed lingerie. Each collection features subtly created, bespoke colors. Color can be soothing, amusing, rebellious or uplifting. The magic lies in how the colors are combined. Dora Larsen strives to continue sourcing either recycled or natural and organic fabrics for all of their pieces, with a mission to increase the content of sustainable fabric within each garment, as far as possible.
About the Brand: Eberjey is an elevated sleepwear and lingerie brand, anchored by our signature soft modal pajama, designed by women for women, sharing joy, comfort and softness for every day and life’s special moments. Eberjey believes in the power of softness.
About the Brand: Timeless, versatile lingerie, loungewear and beachwear designed to make you look and feel great in every situation. Every ELSE piece is handmade by women in their Istanbul-based atelier. They’re similarly committed to giving back to Mother Nature and keeping their footprint as small as possible. They have a recycling program for responsible disposal of atelier wastes, and use sustainable lace created from regenerated yarn using solar energy.
Fleur Du Mal
About the Brand: Inspired by women who are powerful, chic, and celebrate their femininity & sexuality, Fleur explores the notion of desire and artful provocation, while maintaining style and wearability. Fleur is complex and decadent, enjoying everything life has to offer. The collections are defined by beautiful fabrics including the finest French Leavers Lace, lustrous silks, and Italian knit jersey.
Fleur of England
About the Brand: They believe that everyone should feel beautiful in their lingerie, and when your lingerie fits you perfectly – you feel amazing. Each garment is hand-designed by Fleur herself, fitted precisely in-house by the team and produced in Portugal.
For Love & Lemons
About the Brand: FL&L is a female-founded, 100% woman-led team of collaborative dreamers who value innovation, curiosity and free-thinking fearlessness in everything that they do. They make enchanting clothing for the vibrant muse unafraid to take risks, forge their own way and embrace a bit of adventure. Although they aren’t 100% sustainable yet, they’re making an effort every day to operate their business and produce their clothing in a more earth-forward way.
About the Brand: Harper Wilde sells sustainable, size inclusive bras that women are proud to wear and stand behind. They proudly donate 1% of their proceeds to Girls Inc., which provides mentorship and educational programming for girls ages 6-18. To promote sustainability and offer consumers a way to recycle old bras (which was never possible before), Harper Wilde started the first bra recycling program: Recycle, Bra.
About the Brand: Blending traditional with modern glam looks, Hanky Panky proudly provides brilliant solutions for fashion fit issues by remaining dedicated to innovative design, comfort, quality and US production. Hanky Panky garments are made from the best materials. Components are chosen for their specific stretch qualities, softness, and fit.
About the Brand: We’ve spent 3 years designing the softest, skin-approved basics so you can be comfortable with a cute bum all day long. Our products are made of the highest quality natural, organic materials and your purchase will be carbon neutral.
Kiki De Montparnasse
About the Brand: Shop for exquisite luxury lingerie, classic corsetry, sumptuous nightwear, striking hosiery, sensual beauty, and playful accessories.
About the Brand: Meet Jamie & Simone, two stylists who understand the key to good outfits is a good foundation. Kit Undergarments was born from their calling to share a combined 20 years of expertise and deliver industry secrets directly to your top drawer. With each new product release, they donate a percentage of sales to an organization in need, additionally, they prioritize green initiatives by being plastic-free.
About the Brand: Using patented technology, cutting-edge processes, and human-centric design, Knix is creating products unlike anything you’ve ever worn. Whether it’s lightweight anti-chafing shorts, wireless bras that are sexy and supportive, or overnight period protection, they want you to find something that transforms how you feel. Knix aims to empower people and reduce environmental degradation by taking into consideration their impacts throughout production, transportation and consumption.
About the Brand: Find comfortable everyday bras and undies from LIVELY. They know you can’t make killer products from subpar stuff, so they use the highest quality components, whether that’s the softest lace, the most functional hardware, or the most innovative memory foam. They have our own factory! Meaning they have total control from the first fit to the final stitch. This also gives them ultimate control when it comes to quality and customer feedback, plus they’re able to extend their company values and standards to their LIVELY factory family.
About the Brand: Lonely Lingerie, for women who wear lingerie as a love letter to themselves. New Zealand based design house, Lonely Lingerie, celebrates the strength and the individuality of women through their comfortable styles, signature silhouettes and custom prints.
About the Brand: Explore the gentle & uncompromising underwear styles: G-Tang Thong, Ryym Top, Sade Brief, and more. The manufacturer is committed to maintaining a high ethical standard of use of labor, green practices, and environmental protection. Yat’s design inspiration is drawn from erotic representation and the amazing women around her.
About the Brand: Mary Young has one mission: to create ethically made garments that are comfortable for you and only you. Every garment is designed with comfort in mind with the use of rayon from organic bamboo material, soft mesh and custom elastics to encourage appreciation of the natural shape. To bring the conversation from URL to IRL, they launched the Self Love Club to open up the dialogue within their community to focus on self love and acceptance.
About the Brand: Mentionables aims to create a new lingerie shopping experience that leaves women feeling inspired, beautiful and empowered. By providing beautiful lingerie in a model-free space, they’ve made lingerie shopping ‘Mentionable,’ and make women feel more comfortable browsing the various options. Here’s to confidence-boosting, inclusive lingerie shopping!
About the Brand: Frustrated by the lack of skin-tone choices to go with her ever-expanding wardrobe, Nubian Skin founder, Ade Hassan, decided it was time for ‘a different kind of nude’. Nubian Skin launched with a carefully edited collection of lingerie and hosiery to provide the essential underwear needs of women of color. Empowering Women. Embracing our Color.
About the Brand: Sensuous, natural and just a little bit naughty, Only Hearts is ethically manufactured in New York City using local, deadstock, organic, recycled, and certified made in green textiles, keeping their footprint gentle and light.
About the Brand: Opaak wants to highlight a technical brand aesthetic with intelligent sensuality, always in consciousness of the female form. The architectural designs are ranging from Avant Guard to daily lingerie, carefully dissected to enhance comfort and movement. They are committed to operate and grow a social and sustainable business. They believe high quality clothing will still have an important place in a sustainable world.
About the Brand: The world’s first edgeless carbon neutral underwear. Parade uses soft, breathable, and recycled fabrics that are good for your body and the environment. They’re committed to using their platform and resources to support causes that matter, and always donating 1% of our profits to Planned Parenthood. They carry sizes XS to 3XL and all kinds of panties from thongs to briefs. Their core fabric is made of 85% recycled polyamide and all of their materials are free from harmful chemicals that pollute our skin and waters. Their packaging is compostable, and made of 100% corn starch.
About the Brand: Non wired but supportive underwear. A luxurious collection of timeless cotton & silk products that give you freedom.
Savage x Fenty
About the Brand: Savage X Fenty celebrates fearlessness, confidence and inclusivity, they want you to feel sexy and have fun doing it. In partnership with a team assembled from the industry’s elite, the label by Rihanna has disrupted and redefined the marketplace with its accessible price point and extensive assortment of inclusive lingerie.
About the Brand: Sewn Designs is a fine lingerie brand and as their name suggests, they are all about pieces that are truly handmade. Each style is produced in limited quantity and priced fairly – they price their pieces based off the cost of the materials and therefore don’t run seasonal sales, the retail price is already at our bottom margin so the consumer isn’t ever paying for an inflated product!
About the Brand: Simone Pérèle is renowned as one of the leading manufacturers of fine French lingerie. Every collection is inspired by art, travel and culture. The highest quality fabrics, embroidery, lace and ribbon are selected with infinite care to complement a woman’s natural curves. Designed for the modern woman, Simone Pérèle lingerie is created with passion and precision to achieve superior fit, unparalleled comfort and sophisticated styling.
About the Brand: Studio Pia is a luxury lingerie brand with a conscience. Made with peace silk, their cruelty-free bespoke embroidered lingerie is designed to excite.
About the Brand: This shop and its thoughtful selection of lingerie celebrate and reflect you in all of your many divine feminine facets. All items they carry are made ethically and sustainably, meaning that workers are paid fairly, work in humane conditions, all designs are original, and attention is paid to reducing waste and protecting the environment. No sweatshops, no knockoffs. They work exclusively with independent designers who share these values and create beautiful items for everyday luxury.
About the Brand: A forerunner in sustainably produced nylon stockings, Swedish Stockings produce beautiful pantyhose from recycled yarn. Their factories engage in sustainable practices including the use of environmentally friendly dyes, post-dyeing water treatment and the use of solar power for much of the energy needed in the manufacturing process.
About the Brand: Luxury Lingerie brand, Taryn Winters, is based in New York, featuring luxury bras, underwear, bodysuits, and bespoke nightwear.
About the Brand: Insanely comfortable bras, designed to fit perfectly. In between cup sizes? They invented half-cups. They carry double the amount of sizes of most other brands & make it their mission to make a bra for you. They’ve partnered with renowned organizations such as I Support the Girls, Soles4Souls, Good360, and St. Anthony’s to donate bras to help women make powerful life changes. To date, we have donated over $40M in bras.
About the Brand: All Tisja Damen Pieces are created by hand and with refined details, they believe in our exquisite techniques and outspoken designs.
About the Brand: French Paris based lingerie and swim brand founded in 2011 by designer Yasmine Eslami. Shop their gorgeous lingerie, bustiers, swimwear, and underwear for women, with swim and underwear options available for men as well.
About the Brand: YOLKE is a British sleep and daywear brand for women and children with a DNA in print-led design founded by friends Ella Ringner and Anna Williamson.
Couldn’t find what you’re shopping for in this list? Stop by women.net to search through our full directory of women-owned businesses to find a women-based brand to fill your needs! Furthermore, if you own or represent a women-owned business, be sure to add your business listing to our directory, completely free of charge! Let’s continue to support women together.