LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée. Our team has more than 60 years of experience in lingerie manufacturing, which means we know a thing or two (or twenty) about making the highest quality bras and underwear. We dig deep to source the best components and materials in the industry. We know you can’t make killer products from subpar stuff, so we’re dedicated to finding and using the highest quality components, whether that’s the softest lace, the most functional hardware, or the most innovative memory foam. We have our own factory! This means we have total control from the first fit to the final stitch. We make sure that every detail is perfect, and we can go from an idea to an actualized product in record time. Owning our factory also gives us ultimate control when it comes to quality and customer feedback—if our girls are loving something, we can react immediately. And if this wasn’t enough, we’re able to extend our company values and standards to our LIVELY factory family.