The first bra was created from a personal desire by Jo Rossell in 2016. Her goal was to create the ultimate bra that was non wired but supportive and made from natural fibres which are comforting on the skin. Each item is meticulously designed and tested to ensure the fit, proportion, comfort and style is right. The product is skilfully produced in a specialist lingerie factory based in Portugal. Our fabrics are sourced from fabric mills in Italy and Ireland and are OEKOTEX and REACH certified. With a background in women’s ready-to-wear design, Jo has worked for Calvin Klein and Narcisco Rodriguez in New York and Margaret Howell in London. This foundation combined with Jo’s three dimensional approach to design gives the brand a fresh and unique style.