We’re on a mission to save the world, one super natural basic at a time. In a culture cluttered with disposable fashion, unhealthy stereotypes, and synthetic materials that are toxic to our bodies (and our planet), we work everyday to design elevated basics that will restore mother earth, one piece and one day at a time. At KENT, we believe looking good, feeling good and doing good can be an everyday ritual. From morning walks to reaching for your favorite pair of briefs, everyday actions can make big impact. We’ve spent 3 years designing the softest, skin-approved basics so you can be comfortable with a cute bum all day long. Our products are made of the highest quality natural, organic materials. Not just organic cotton, organic pima cotton. Grown in Peru, pima cotton makes up only 2% of the world’s cotton and organic pima is even more rare (less than 1%!). It’s extra-long fibers are twice the length of regular cotton, giving rise to its recognition as the ‘cashmere of cotton’. This GOTS-certified material is free of pesticides and traditional toxins found in our underwear, giving your bum the perfect combination of soothing, softness and superior breathability. Our designers, researchers and sustainability experts have spent hours studying the benefits of natural, organic materials and creating products based on real people’s needs. The result? A line of plantable basics (and packaging) made exclusively from 100% organic, plant-based fibers and materials that not only come from nature but can return to nature as a resource.