Hi, We’re Clare. We’re on a mission to make paint shopping easy and inspiring, so you can create a home you love.
Paint shopping, simplified
Paint shopping used to be a hassle. Now it’s not. We’ve reimagined a whole new paint shopping experience with designer-curated colors, technology to guide you, mess-free paint swatches, and the highest-quality paint and supplies, delivered. We’ve also got you covered with the best advice to help you tackle your paint project with confidence. From the moment you begin your search for the perfect color to long after the paint has dried, we make the process easy, every step of the way.
Consider us your color authority
As a company founded by an interior designer, our expertly curated colors are the best of the best. We reviewed hundreds of colors to create a tried and true palette that takes the guesswork out of finding a color you love. Need help choosing? Our interactive Clare Color Genius will guide you to the perfect color for your space with just a few simple questions. We’ve also made sampling colors easier than ever with our Perfect Color Swatch – just peel & stick! No mess, no hassle, and you never have to sort through an endless sea of paint chips again!
Zero VOC paint & colorants
Zero VOC means they’re free of toxic, carbon-based solvents that pollute the air and pose health risks.
GREENGUARD Gold certified
Our paint meets rigorous emissions standards, releases fewer pollutants, and supports healthier indoor air.
Our paint is self-priming and applies evenly with a durable finish that resists dirt, grime and mildew.