“Natural Ingredients for Natural Products” is the focus of OBIA Naturals. The mission of OBIA Naturals is to produce pH balanced, vegan and herbal-based natural hair and body care products for women and men. Our eco-friendly line of hair care products work in all hair textures and this is attributed to the fact that our products are science-based. The products are pH balanced for naturally curly hair, but they also work in transitioning and/or relaxed hair textures.
Our brand strives to serve customers who not only care about the way their hair looks and feels, but also about the knowledge of hair maintenance and hair management.
What separates OBIA Naturals from other companies is that the founder and formulator, Obia Ewah, is a trained chemist. Obia has bachelor degrees in both Chemistry and Biology, as well as a master’s degree in Public Health. Obia is also a member of the Society of Cosmetic Chemists and attends seminars and meetings regularly, always seeking new information to help our customers achieve healthy hair. During her third year of medical school, Obia got sick and as a result she became extremely cautious about the foods and products she allowed into her body. Obia decided to go natural and improve her health. When she did the “big chop” in 2010, Obia couldn’t find any hair products that could both tame her thick hair and health-conscious ingredients. Obia began tinkering with her own formulations for hair products as a hobby. To her surprise, the concoctions that Obia originally created for her hair alone, worked great for others also! Obia joined forces with her younger brother, Omini Ewah, and began developing and shaping the OBIA brand and message. Friends began to ask for and purchase Obia’s formulations and that is how OBIA Naturals was started. The company officially launched in 2012. It’s rare to find that the scientist formulating the products also uses the products!
With a strong base of scientific knowledge, Obia is very particular about the ingredients that she uses to formulate OBIA Naturals products. Not only is the entire OBIA Naturals line of products vegan, our products also do not contain: mineral oil, sulfates, petroleum, artificial colors, drying alcohols, silicone, or gluten. All preservatives used are free from parabens and formaldehyde, and our fragrances are pthalate free. OBIA Naturals products are cruelty-free, meaning, we do not test or use our products on animals. We are a proud partner of the “Campaign for Safe Cosmetics”.