Bash & Sass
Bash + Sass is a gender-neutral brand created for the “little minimalist” ages 6 mos – 12 yrs old, created by Founder/Creative Director, Irene Lee. Inspired by her own two kids, urban street style and culture, Bash + Sass brings you high-quality made styles that are “made for play.” Each collection introduces a monster that embodies a specific social value or characteristic that the brand believes is important for big and little kids to acknowledge and share.
With today’s social and political climate, it’s important to start teaching kids at a young age about self-confidence, inclusion, helping others and being proud of who they are regardless of skin color, gender or family makeup. The monsters and what they represent are directly influenced by Irene’s own kids, Bash and Isa.