It started when Founder and CEO Stacey Boyd joined Malala Yousafzai on a visit to refugee camps in Kenya and Rwanda. There she met amazing girls with extraordinary stories of overcoming poverty and war and escaping forced marriage to pursue their educations. She realized that the opportunities she and her two daughters are lucky enough to have—access to education and the ability to live life on their own terms—these girls literally had to risk their lives for. In that moment, it became crystal clear that while talent is equally distributed, opportunity is not. It was from that realization that a new kind of retailer was born, one with giving back built into every, single transaction. How Olivela Works: It’s very simple… You: Shop your favorite designer fashion and beauty brands We: Give twenty percent of the proceeds of anything you purchase directly to one of our partner children’s charities. And at absolutely no additional cost to you.